The FAANG team of mega cap stocks produced hefty returns for investors during 2020.

The group, whose members consist of Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited vastly from the COVID 19 pandemic as men and women sheltering in place used the devices of theirs to shop, work as well as entertain online.

During the previous year alone, Facebook gained 35 %, Amazon rose seventy eight %, Apple was up 86 %, Netflix saw a sixty one % boost, along with Google’s parent Alphabet is up thirty two %. As we enter 2021, investors are asking yourself if these tech titans, optimized for lockdown commerce, will provide similar or perhaps even better upside this year.

From this particular number of 5 stocks, we are analyzing Netflix today – a high-performer throughout the pandemic, it is today facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The business enterprise and the stock benefited from the stay-at-home environment, spurring desire for its streaming service. The inventory surged about ninety % off the low it hit on March sixteen, until mid-October.

NFLX Weekly TTMNFLX Weekly TTM
Nevertheless, during the past 3 months, that rally has run out of steam, as the company’s key rival Disney (NYSE:DIS) received a lot of ground in the streaming fight.

Within a year of its launch, the DIS’s streaming service, Disney+, today has more than eighty million paid subscribers. That is a substantial jump from the 57.5 million it found to the summer quarter. Which compares with Netflix’s 195 million subscribers as of September.

These successes by Disney+ came at the same time Netflix has been reporting a slowdown in the subscriber growth of its. Netflix in October discovered it added 2.2 million members in the third quarter on a net foundation, light of its forecast in July of 2.5 million brand new subscriptions for the period.

But Disney+ is not the only headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division can be found in the midst of a similar restructuring as it focuses on its new HBO Max streaming wedge. Too, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment businesses to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from rising competition, what makes Netflix more vulnerable among the FAANG team is the company’s tight cash position. Given that the service spends a lot to develop the extraordinary shows of its and shoot international markets, it burns a lot of cash each quarter.

In order to enhance the money position of its, Netflix raised prices because of its most popular plan during the final quarter, the next time the company has done so in as several years. The move might prove counterproductive in an environment in which individuals are losing jobs as well as competition is warming up. In the past, Netflix price hikes have led to a slowdown in subscriber growth, especially in the more-mature U.S. market.

Benchmark analyst Matthew Harrigan last week raised very similar concerns into the note of his, warning that subscriber growth could possibly slow in 2021:

Netflix’s trading correlation with various other prominent NASDAQ 100 and FAAMG names has now clearly broken down as one) belief in its streaming exceptionalism is actually fading relatively even as 2) the stay-at-home trade may be “very 2020″ even with some concern about how U.K. and South African virus mutations might affect Covid 19 vaccine efficacy.”

The 12 month price target of his for Netflix stock is $412, aproximatelly 20 % below the current level of its.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the best mega hats and tech stocks in 2020. But as the competition heats up, the business enterprise has to show it is still the top streaming choice, and it is well positioned to protect its turf.

Investors appear to be taking a break from Netflix stock as they delay to find out if that will happen.